While we already know that H&M's at the forefront of fashion trends, you might be surprised to learn that they're a leader in sustainability, too. Across all of H&M’s product ranges, over 20% of its products are now made from more sustainable materials, with the aim to increase that share every year. H&M is one of the world’s biggest users of recycled polyester and one of the biggest buyers of organic cotton, the latter of which is to be 100% sustainably sourced by 2020. It is part of H&M’s ambition to make sustainable, good-quality fashion accessible to as many people as possible.
The newest H&M Conscious Exclusive collection innovates in both sustainability and style: for 2017 the collection includes the pioneering sustainable material BIONIC® – a recycled polyester made from plastic shoreline waste. So cool, right? In addition to a full collection for women and relaxed formal wear for men, the collection will for the first time include kids’ pieces, as well as a Conscious Exclusive fragrance made from organic oils. The collection will be available starting April 20th.
“For the design team at H&M, this year’s Conscious Exclusive is a chance to dream and create pieces that are both quirky and beautiful. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of BIONIC®,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
While we wait, you can shop the current Conscious collection at H&M to look good, and feel extra good about what you buy. Love!
We're giving away a $50 H&M gift card to shop the Conscious collection! Simply leave a comment on the White Oaks Mall Facebook page telling us how you do your part to help our planet. Do you compost? Have a vegetable garden? Ride your bike to work? We'll draw the winner Tuesday morning. Good luck and happy weekend! xx